My 15+ years of experience includes work on traditional campaigns, brand building, interactive design and product design. My career started in advertising agencies, and moved on to working in startups, in-house at public companies and most recently in co-founding CollabWest, a 1M+ yoy design agency which has serviced over 250 start-ups since we started in 2019.

Impact matters. That’s why I’m proud that the short, seemingly simple video I worked on for Dignity Health outperformed their other highly produced videos with +5.25M Organic views. And it’s why I am happy to show work that might not be my personal taste but answers the questions for the company: Who are we talking to and why should they care? And it has helped many of the startups we worked with reach or exceed their fundraising goals.

My expertise is not only in visual creative direction, I’m also a creative operations leader who builds brands and the systems to scale them.

I learned early that great creative work requires both inspiration and infrastructure. At CollabWest, I also built the operational backbone that allowed our creative vision to scale; from organization systems that prevented version control nightmares with development teams to communication protocols that kept international teams aligned during 24-hour turnarounds.