OctoML

  • Creative Direction, UX/UI, Concept Development, Client Management, End-to-end design, Project management, Development management, Vendor management

  • CollabWest Team:
    Alexey Matyushkin
    Jeremy Van Cleef
    Greg Thomas

Visit the site

OctoML accelerates machine learning model performance automatically. When we started working with OctoML they were growing and changing fast. At this crucial moment we were able to strategically unearth a new, bold and flexible brand that embodied their brilliant and joyful approach to ML which we translated into a robust and scalable site redesign.

Using the new brand and web presence we created with them, the OctoML team was able to raise multiple rounds of additional funding before ultimately being acquired by NVIDIA.

With limited attention and time, it can be difficult to explain a highly technical product clearly and efficiently through a web experience.

We leaned on symbolic, interactive design to telegraph the idea of automatic optimization, OctoML’s USP.

We incorportated unexpected moments of play throughout the site, nodding to the team’s worldview and outlook.

We developed a delightful experience underpinned by a robust design system

Get in touch

Interested in working together? Fill out the form below and we will be in touch shortly.