THE CHALLENGE

Bring Monopoly, an old-school brand, into the awareness of a younger generation, while enhancing the current brand equity. 

role

Concept, App UX & Product Design
Video Directing/Shooting/Editing

 

awards & press

Gold- Young Guns, Bronze- Andy Awards, Clio Shortlist
Front page of Creativity Online

 

 

 

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Reese's: TVC